Privacy policy

Last updated: March 20, 2026

Praise Pilates operates this store and website, including all related information, content, features, tools, products and services (the "Services") to provide you with a curated shopping experience.

We are a UK-based small business creating Pilates equipment designed to make movement feel good.

Praise Pilates is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from the Services or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

When we refer to "personal information", we mean information that identifies or can reasonably be linked to you.

We may collect the following categories of personal information:

  • Contact details (name, billing/shipping address, email, phone number)

  • Financial information (processed securely via payment providers)

  • Account information (login details, preferences)

  • Transaction information (orders, purchases, returns)

  • Communications (messages you send to us)

  • Device information (IP address, browser, device type)

  • Usage information (how you interact with our site)

How We Collect Your Information

We collect personal information:

  • Directly from you (e.g. when you place an order or sign up)

  • Automatically through cookies and similar technologies

  • From service providers (e.g. Shopify, payment processors)

  • From partners or third parties where applicable

Legal Basis for Processing (UK GDPR)

Under UK GDPR, we rely on the following legal bases:

  • Contractual necessity – to process and fulfil your orders

  • Legitimate interests – to improve our services, prevent fraud, and operate our business

  • Consent – for marketing communications and non-essential cookies

How We Use Your Personal Information

We use your information to:

  • Process and deliver your orders

  • Manage your account and customer service queries

  • Send service-related communications (order updates, confirmations)

  • Send marketing communications (only if you have opted in)

  • Improve our website, products, and experience

  • Prevent fraud and ensure security

  • Comply with legal obligations

Marketing Communications

We only send marketing emails if you have opted in to receive them.

You can unsubscribe at any time using the link in our emails.

Cookies

We use cookies and similar technologies to:

  • Ensure the website functions properly

  • Understand how customers use our site

  • Improve marketing and advertising performance

You can manage your cookie preferences through our cookie banner and may accept or reject non-essential cookies.

How We Share Your Information

We may share your personal information with:

  • Shopify (our e-commerce platform provider)

  • Payment providers

  • Delivery and fulfilment partners

  • Marketing and analytics providers

These third parties only process your data to provide services on our behalf.

We may also share information:

  • To comply with legal obligations

  • To enforce our policies

  • In connection with a business transaction (e.g. sale or merger)

Relationship with Shopify

Our store is hosted on Shopify. Shopify processes your personal data to provide and improve the Services.

Your data may be transferred outside the UK or EEA. Where this happens, appropriate safeguards (such as Standard Contractual Clauses) are used.

You can learn more here: https://privacy.shopify.com/en

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal data from individuals under 16.

Data Retention

We retain your personal information only as long as necessary to:

  • Fulfil orders

  • Meet legal obligations

  • Resolve disputes

  • Enforce our policies

Data Security

We take reasonable steps to protect your personal data. However, no method of transmission over the internet is completely secure.

Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of your data

  • Restrict or object to processing

  • Withdraw consent (where applicable)

  • Request transfer of your data

To exercise these rights, contact us at: praisepilates@outlook.com

Complaints

If you have concerns about how we handle your data, please contact us first.

You also have the right to lodge a complaint with the
Information Commissioner's Office.

International Transfers

Your data may be transferred outside the UK/EEA. Where this occurs, we use recognised safeguards such as Standard Contractual Clauses.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

Contact

If you have any questions about this Privacy Policy or your data, contact:

📧 praisepilates@outlook.com
Praise Pilates (UK-based business)